Part II: Upper levels

Sep 04, 2010,03:57 AM
 

Up the staircase to the second level there are additional sales areas and showcases.

 



 



 

 



 

 The view of the second level from the entrance to Jeanne Toussaint's office

 

But the highlight of the floor is the office of Jeanne Toussaint, Cartier’s legendary Director of Jewellery who was responsible for penning many of the now iconic Cartier designs and themes like the Panthère. Like Louis Cartier’s office, this room is almost entirely original and sometimes used to host customers as well.

 



 



 



 



 



 



 



 



 



 



 



 



 

Above: Two photos of Jeanne Toussaint from different eras 

 

The topmost floor of the building serves as a private exhibition area to showcase selected items from the Cartier Collection, Cartier’s own collection of vintage objects. These items, selected according to a certain theme, change every two months or so.

 



 



 

At the time of your correspondent's visit the exhibition centred the various exquisite Cartier items inspired by the Orient, most of which were Art Deco objects dating from the twenties.

 



 

 

   



 



 

 



 



    

 



 



 



 



 



 



 


 
 

  



 

Below: Two of the highlights of the exhibition, a pair of Chinoiserie Mystery clocks - each would go for a whopping mid-six figures at auction today.

 



 



 


  

 



 

 

This exhibition area is not open to the public but clients are on occasion invited upstairs to view the display.

 

Many thanks to Michel Aliaga, Deputy Manager of Heritage at Cartier, for the tour of the boutique and for arranging for the rare opportunity to have photos taken inside the store.

 

- SJX

This message has been edited by SJX on 2010-09-05 07:16:21

  login to reply

Comments: view entire thread

 

A visit to the iconic Cartier store at 13 Rue de la Paix

 
 By: SJX : September 4th, 2010-03:48
Louis Cartier established the now famous Cartier boutique at 13 Rue de la Paix in 1899. Running between the Place Vendôme and Opéra Garnier, Rue de la Paix is the most expensive property on the French version of Monopoly. Cartier at 13 Rue de la Paix has ...  

Part I: Ground level

 
 By: SJX : September 4th, 2010-03:56
In Louis Cartier’s day, a visitor to 13 Rue de la Paix would have headed for a particular salon, depending on the object of interest. So for instance if a customer wanted pearls, he would have turned left for the Salon des Perles. Incidentally prior...  

Part II: Upper levels

 
 By: SJX : September 4th, 2010-03:57
Up the staircase to the second level there are additional sales areas and showcases. The view of the second level from the entrance to Jeanne Toussaint's office But the highlight of the floor is the office of Jeanne Toussaint, Cartier’s legendary Director...  

This report really takes you to Cartier the icon. You

 
 By: timerider : September 4th, 2010-10:51
captured the true ambience of this remarkable place and the photographs are truly excellent. Thank you for the Grand Tour. Best, Tim

Your Paris visit really pays off SJX, what a beautiful post

 
 By: Geo : September 4th, 2010-23:04
The clock in the office of Louis Cartier is so incredible. I have seen it working and it's magic. The office of Jeanne Toussaint, Cartier’s Director of Jewellery looks beautiful, hard to imagine that it has not changed since. The Rue de la Paix Store real... 

The clock is indeed interesting

 
 By: SJX : September 8th, 2010-04:32
and perhaps worthy of a modern remake one day. - SJX

Beautiful pictures, SJX!

 
 By: dxboon : September 5th, 2010-06:57
Your photos and commentary really evoke the romanticism of a bygone era. The Cartier boutique in Paris is elegant, lovely, and stylish -- just like their watches! Cheers, Daos

great tour...

 
 By: ocwatching : September 7th, 2010-14:32
thanks for posting...is this something that the usual folks can just walk around? thanks...we will be in Paris late October and will have this on the list..

Yes the boutique is open to the public

 
 By: SJX : September 7th, 2010-16:45
Except for the exhibition space upstairs. Enjoy your visit. - SJX

Fantastic Tour

 
 By: Z3 : September 14th, 2010-16:36
Beautiful store and beautiful photos. Thank JX.

Is there any way

 
 By: aaronm : September 23rd, 2010-12:00
for the average Joe off the street to see the upstairs collection, or do you have to already be one of the elect? A

If you are in Paris drop me a line

 
 By: SJX : September 23rd, 2010-19:40
and I will see what I can do. It is closed to public unfortunately. - SJX

Just awesome and amazing

 
 By: Ares501 - Mr Green : September 4th, 2010-08:11
perfect example how to combine modern with traditional one of best interiors dedicated to selling timepieces (among other goods :0) ) ..... well one of best shop interiors of all times for me.... Thank you very much for making this report like I was there... 

Thank You

 
 By: vsayeedi : September 5th, 2010-06:42
For a truly wonderful report! Cartier is exquisite - I visited them on Rue de la Paix on a beautiful, sunny day last November. I feel the elegance of this brand is unmatched. Vicar...

Wow!

 
 By: Timertom : September 6th, 2010-00:22
What an excellent article, and outstanding pictures. Thank you, Rishad

Probably our favourite boutique in Paris

 
 By: MTF : September 6th, 2010-02:22
Thanks SJX for the photo tour. The rue de la Paix store is probably the current rs MTF's favourite store in Paris (and mine) -- a little oasis of luxury -- in a street full of luxe. Irrespective of the hard times suffered at Cartier New York and London, t... 

no doubt a Parisian icon

 
 By: Hororgasm : September 17th, 2010-00:02
thanks fr shopping, i mean sharing