In Louis Cartier’s day, a visitor to 13 Rue de la Paix would have headed for a particular salon, depending on the object of interest. So for instance if a customer wanted pearls, he would have turned left for the Salon des Perles. Incidentally prior to the advent of cultured pearls, natural pearls were worth more than diamonds and constituted more than half of Cartier’s turnover before 1920.
13 Rue de la Paix, view of one of the Jewellery Salons, at the turn of the 20th century.Watercolour by Desouches, circa 1910.
13 Rue de la Paix, view of the Salons giving onto the street, at the turn of the 20th century.Watercolour by Desouches, circa 1910.
Today Cartier at Rue de la Paix is no different. Cartier has preserved most of the original store, inside and out with private areas throughout the store. The façade retains the original black marble, while the wood panelled interior is dates from the time of Louis Cartier.
Upon entering the boutique one is greeted with dazzling pieces of high jewellery around a seating area.
Turn right and a long corridor leads to a series of salons, most of which display yet more jewellery.
A peek into one of the salons
Reproductions of various royal warrants accumulated over the years hang throughout the store
One of them, however, is dedicated to Cartier Tradition items, vintage Cartier objects that have been restored and certified by Cartier. All the ground level salons have long windows that run from the ceiling to the floor. Display cases take up most of the windows to above eye level, so light is allowed into the salons while maintaining an atmosphere of privacy.
At the end of the corridor, past the Cartier Tradition salon, sits Louis Cartier’s office. It is now used as an office as well as a sales salon for clients. Cartier has ensured the room is almost identical to that when Louis Cartier was sitting in it, keeping all the original furniture and even Louis Cartier’s clock sitting on the mantelpiece.
Louis Cartier's office (above) and clock (below)
A period photograph in the office showing the three Cartier brothers with their father Alfred Cartier
Retreating back down the corridor, one will reach the main showroom illuminated by a skylight. Dominated by a grand black and gold staircase, this contains most of Cartier’s entry to mid-level goods across all product categories, from watches to leather goods. Even in this main area there are individual desks and chairs for customers, regardless what is being purchased.
A portrait of Louis Cartier that hangs on the second level
This message has been edited by SJX on 2010-09-04 07:45:51