Part I: Ground level

Sep 04, 2010,03:56 AM
 

In Louis Cartier’s day, a visitor to 13 Rue de la Paix would have headed for a particular salon, depending on the object of interest. So for instance if a customer wanted pearls, he would have turned left for the Salon des Perles. Incidentally prior to the advent of cultured pearls, natural pearls were worth more than diamonds and constituted more than half of Cartier’s turnover before 1920.


13 Rue de la Paix, view of one of the Jewellery Salons, at the turn of the 20th century.Watercolour by Desouches, circa 1910. 


 13 Rue de la Paix, view of the Salons giving onto the street, at the turn of the 20th century.Watercolour by Desouches, circa 1910.

Today Cartier at Rue de la Paix is no different. Cartier has preserved most of the original store, inside and out with private areas throughout the store. The façade retains the original black marble, while the wood panelled interior is dates from the time of Louis Cartier.

 


  

 


 

 

Upon entering the boutique one is greeted with dazzling pieces of high jewellery around a seating area.

 


 


 


 

Turn right and a long corridor leads to a series of salons, most of which display yet more jewellery.  

 

 

 


 

A peek into one of the salons

 


 


 


 

Reproductions of various royal warrants accumulated over the years hang throughout the store    

 

One of them, however, is dedicated to Cartier Tradition items, vintage Cartier objects that have been restored and certified by Cartier. All the ground level salons have long windows that run from the ceiling to the floor. Display cases take up most of the windows to above eye level, so light is allowed into the salons while maintaining an atmosphere of privacy.

 


 

  

 

 

 

 


 

 

 


 


 


 


 

At the end of the corridor, past the Cartier Tradition salon, sits Louis Cartier’s office. It is now used as an office as well as a sales salon for clients. Cartier has ensured the room is almost identical to that when Louis Cartier was sitting in it, keeping all the original furniture and even Louis Cartier’s clock sitting on the mantelpiece.

 


 

Louis Cartier's office (above) and clock (below)

 


 


 


 


 

A period photograph in the office showing the three Cartier brothers with their father Alfred Cartier

 

Retreating back down the corridor, one will reach the main showroom illuminated by a skylight. Dominated by a grand black and gold staircase, this contains most of Cartier’s entry to mid-level goods across all product categories, from watches to leather goods. Even in this main area there are individual desks and chairs for customers, regardless what is being purchased.

 


 


 


 


 

  


 


 


 

A portrait of Louis Cartier that hangs on the second level   

 


 


 

 


 


 

This message has been edited by SJX on 2010-09-04 07:45:51

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A visit to the iconic Cartier store at 13 Rue de la Paix

 
 By: SJX : September 4th, 2010-03:48
Louis Cartier established the now famous Cartier boutique at 13 Rue de la Paix in 1899. Running between the Place Vendôme and Opéra Garnier, Rue de la Paix is the most expensive property on the French version of Monopoly. Cartier at 13 Rue de la Paix has ...  

Part I: Ground level

 
 By: SJX : September 4th, 2010-03:56
In Louis Cartier’s day, a visitor to 13 Rue de la Paix would have headed for a particular salon, depending on the object of interest. So for instance if a customer wanted pearls, he would have turned left for the Salon des Perles. Incidentally prior...  

Part II: Upper levels

 
 By: SJX : September 4th, 2010-03:57
Up the staircase to the second level there are additional sales areas and showcases. The view of the second level from the entrance to Jeanne Toussaint's office But the highlight of the floor is the office of Jeanne Toussaint, Cartier’s legendary Director...  

This report really takes you to Cartier the icon. You

 
 By: timerider : September 4th, 2010-10:51
captured the true ambience of this remarkable place and the photographs are truly excellent. Thank you for the Grand Tour. Best, Tim

Your Paris visit really pays off SJX, what a beautiful post

 
 By: Geo : September 4th, 2010-23:04
The clock in the office of Louis Cartier is so incredible. I have seen it working and it's magic. The office of Jeanne Toussaint, Cartier’s Director of Jewellery looks beautiful, hard to imagine that it has not changed since. The Rue de la Paix Store real... 

The clock is indeed interesting

 
 By: SJX : September 8th, 2010-04:32
and perhaps worthy of a modern remake one day. - SJX

Beautiful pictures, SJX!

 
 By: dxboon : September 5th, 2010-06:57
Your photos and commentary really evoke the romanticism of a bygone era. The Cartier boutique in Paris is elegant, lovely, and stylish -- just like their watches! Cheers, Daos

great tour...

 
 By: ocwatching : September 7th, 2010-14:32
thanks for posting...is this something that the usual folks can just walk around? thanks...we will be in Paris late October and will have this on the list..

Yes the boutique is open to the public

 
 By: SJX : September 7th, 2010-16:45
Except for the exhibition space upstairs. Enjoy your visit. - SJX

Fantastic Tour

 
 By: Z3 : September 14th, 2010-16:36
Beautiful store and beautiful photos. Thank JX.

Is there any way

 
 By: aaronm : September 23rd, 2010-12:00
for the average Joe off the street to see the upstairs collection, or do you have to already be one of the elect? A

If you are in Paris drop me a line

 
 By: SJX : September 23rd, 2010-19:40
and I will see what I can do. It is closed to public unfortunately. - SJX

Just awesome and amazing

 
 By: Ares501 - Mr Green : September 4th, 2010-08:11
perfect example how to combine modern with traditional one of best interiors dedicated to selling timepieces (among other goods :0) ) ..... well one of best shop interiors of all times for me.... Thank you very much for making this report like I was there... 

Thank You

 
 By: vsayeedi : September 5th, 2010-06:42
For a truly wonderful report! Cartier is exquisite - I visited them on Rue de la Paix on a beautiful, sunny day last November. I feel the elegance of this brand is unmatched. Vicar...

Wow!

 
 By: Timertom : September 6th, 2010-00:22
What an excellent article, and outstanding pictures. Thank you, Rishad

Probably our favourite boutique in Paris

 
 By: MTF : September 6th, 2010-02:22
Thanks SJX for the photo tour. The rue de la Paix store is probably the current rs MTF's favourite store in Paris (and mine) -- a little oasis of luxury -- in a street full of luxe. Irrespective of the hard times suffered at Cartier New York and London, t... 

no doubt a Parisian icon

 
 By: Hororgasm : September 17th, 2010-00:02
thanks fr shopping, i mean sharing