small-luxury-world[Patek]
8768
Cartier in depth review on the collection from SIHH 2014
Feb 22, 2014,09:19 AM
Cartier is something like a synonym for refined luxury,
style and elegance. In other words, its creations sell on many different
aspects of the luxury trade, fine watchmaking being one of them - but
not an essential one. Cartier could have lived without, certainly
without high end watchmaking…
Then came Louis Cartier and,
at an early stage, firmly imprinted watchmaking into the core of the
brand. His designs were legendary, inspired by the then cutting edge
technology of military and aviation machinery - and ripe enough to
develop into veritable icons:
From left the Cartier Santos (1904), the Tank (1917) and the Tortue (1929) - all of the very much alive these days!
But
the company was not content to produce jewellery, luxury goods and fine
lifestyle watches - they wanted more, they wanted to conquer the
highest summits of watchmaking...
But to be
credible in the world of haute horlogerie technical expertise is not
enough. There needs to be a cogent connection to the identity of your
brand.
What follows now is the remarkable achievement of two like-minded women.
Imagine this:
Put
someone in place which is able to master all (classical) complications
of watchmaking and feels only challenged when it goes even further. In
addition you need someone with the same amount of passion, but is
“crazy” about Cartier-like details/DNA and with a strong vision for the
brand.
We are talking here about Carole Forestier-Kasapi, head of Cartier's Fine Watchmaking department, and Hélène Poulit-Duquesne, International Marketing Director of the maison.
Cartier is lucky enough to have those (at least) two people and even
better they meet (at a secret place ? ) frequently each week.
And so were we, as we were granted significant quality time with Ms Forestier-Kasapi, who explained to us the novelties in great detail and passion:
Cartier - the power house is creating novelties in large numbers and they do it every year.
We (Magnus & Oliver) would like to introduce you some of their latest pieces, but only those we have seen in the metal.
This message has been edited by AnthonyTsai on 2014-02-23 10:23:02